Sustainable Tourism Charter

The Shropshire Hills aims to be a destination where tourism is managed sustainably and where you can have a sustainable visit.  This may mean a change of pace, being physically active and healthy, with low car miles with a locally distinctive, authentic experience.

Through the Sustainable Tourism Strategy, we work with partners to support sustainable tourism in the Shropshire Hills.

We’re one of a few areas in the UK to hold the European Charter for Sustainable Tourism in Protected Areas. The Charter's important principles include:

  • Protecting our natural and cultural heritage
  • Making sure that all tourism stakeholders are involved
  • Working together as partners
  • Helping to plan and deliver the sustainable tourism strategy
  • Recognising the environmental, social and economic value of everyone working more sustainably

photograph of The heart of the Shropshire Hills, Church Stretton, by Phil King

There is a network of Charter members in many countries across Europe. We share best practice and learn from each other’s activities. Taking part helps us plan and agree our most important actions and make sure we are working effectively.

We have been assessed under the following criteria in order to attain Charter status:

  • Protecting our landscape, biodiversity and cultural heritage
  • Supporting conservation through tourism
  • Working to reduce the area’s carbon footprint, pollution and waste
  • Providing safe access, quality facilities and special experiences for all visitors
  • Telling people about the area’s special qualities
  • Supporting people’s sense of community and ownership
  • Strengthening prosperity in the local community
  • Providing training and capacity building
  • Monitoring tourism performance and the impact of tourism
  • Taking an active role and sharing knowledge with other Charter members