Sustainable Tourism

We work with partners to influence tourism in the area to be sustainable, as part of the overall purpose of the National Landscape.

Key partners include organisations responsible for tourism marketing and organisations providing and managing countryside sites. The National Landscape team undertakes some promotion aimed at visitors and facilitate partnership working. 

To read our new Sustainable Tourism Strategy click on the button below:

Shropshire Hills Sustainable Tourism Strategy 2024-29

VISION: The Shropshire Hills is a nationally recognised destination for sustainable tourism, valued for its outstanding landscape, its visitor experiences providing enjoyment, health and wellbeing for all, and its positive contribution to livelihoods and communities in Shropshire.

photograph of Ludlow and the Shropshire Hill at sunrise by Jon Hodgson

Strategy themes:

  • Setting an ambitious sustainable vision for tourism and engaging people with this.
  • Improving provision of sustainable tourism services which draw on the area’s special qualities.
  • Supporting and encouraging environmental practices and behaviours by businesses and visitors.
  • Managing the effects of localised visitor pressure, mitigating impacts, and sharing economic benefit by promoting visitor activity across the area.
  • Co-ordinating and adding value to sustainable tourism delivery.

The good alignment of this Strategy with the Shropshire Destination Management Plan will help to support delivery.  This Strategy seeks to influence things which partner organisations are already doing as part of their business, and is a stage within the ongoing dialogue of partnership working.  Its success will depend on the will of all partners – while there is general support for the principles, the challenges of achieving true sustainability in tourism are large.

The Shropshire Hills holds the Europarc Federation’s Charter for Sustainable Tourism in Protected Areas.  For further information please contact Nigel McDonald, Sustainable Tourism Officer, on 01743 254744 or email Nigel through the contact page.